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- #21
JJ, you will buy it when the timing is right tor you, whatever age you are at the time.
Helpful advice: if you own a policy, you will write infinitely more policies for your clients than if you do not own a policy.
Don't view LTC insurance as an action item for your clients.
View LTC planning more as a conversation to have with your clients. Business will flow naturally from conversations.
They also will buy when the timing is right for them to buy.
I said "action" to explain it in the post, but obviously I don't say it like that to a client. That wouldn't work too well.
I do the risk assessment and then talk about the risks. And I lead the conversation eventually towards the solution (LTC insurance, etc.). I also pre-educate them if I can. Like a retirement 101 tutorial.
I want the client to understand why they should implement the solution. That's the best way to get a client. And it's just best for them too. And then you help them move forward and take care of the details.