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Recruiting Email Booklet
- Thread starter rousemark
- Start date
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Greg Hinton <[email protected]>
Wed, Mar 17 at 9:18 PM
Good evening!
You were either on our team sometime in the last few years or we had a conversation about our industry. They've got some new things in place now that's helping agents make higher commissions, afford leads, tele-sales or face to face sales, live transfers, and more!
We're having a 15 min. webinar showing everything. I'd like to invite you to this webinar. It starts at 6pm est tomorrow (Thur). Go to mycareerbriefing.com, scroll to the bottom, and enroll for the 6pm est webinar for Thurs. We also have the same 15 min. webinar at 10am est Sat. also. You may wish to register tonight to reserve your seat. You'll see why we're going to be taking over the Final Expense arena.
HERE'S SOME ADDITIONAL EXCITING DETAILS BELOW!............
_$1000 BONUS for placing in the TOP 5 in the nation in production for the month!
_$500 BONUS for placing 6-10 in the nation in production for the month!
_FIELD SALES (the traditional face to face method).
_TELE-SALES (handled 100% over the phone from your home or office using voice signature. You don't crank the car up nor do you mail the application out for a written signature).
We've also partnered with www.legacy-assurance.com. All of our policies are bundled with a legacy-assurance membership to provide savings to our policy holders.
HERE'S THE SAVINGS OUR POLICY HOLDERS ENJOY WHEN THEY ENROLL IN A FINAL EXPENSE LIFE INSURANCE POLICY WITH US:
_They get their casket, vault, and monument locked in for only $2950 where as over at the local funeral home they can run $6000-$8000!
_Discounts on diabetic socks, diabetic shoes, and hearing aids!
_Free annual hearing exam!
_Telemedicine! Able to call a doctor 24 hours per day/7 days per week/365 days per year!
_And Ms. Jones can add up to 4 family members to her plan and each of these 4 will also enjoy the exact same savings COMPLETELY FREE!
_SOME PEOPLE WHO ALREADY HAVE PLENTY OF LIFE INSURANCE WILL STILL TAKE OUT A POLICY WITH US; NOT BECAUSE THEY NEED INSURANCE MONEY, BUT BECAUSE THEY WANT ALL THESE SAVINGS FOR THEM AND 4 FAMILY MEMBERS THAT LEGACY-ASSURANCE PROVIDES!
HERE'S SOME OF LEGACY-ASSURANCE'S BENEFITS FOR YOUR CLIENTS:
We're the only Final Expense carrier in the US to provide these savings to their customers bundled with their policy! This is one reason our agents have a higher closing % than agents at other companies!
By the way, our agents get the free membership into legacy-assurance for themselves and their families!
HERE'S A SHORT VIDEO WE PLAY IN THE HOUSE IF DOING FIELD SALES...
Dropbox - In Home Legacy Video For Recruits.m4v - Simplify your life
Pretty strong isn't it? Don't you think you can write more policies with what you've seen so far?
AGGRESSIVE COMPENSATION:
HERE'S THE INFO ON HOW YOU GET PAID:
Look at this example....
Let's assume you are on an 90% contract, you order 20 fresh TV leads, and you only get 5 applications out of those 20 leads (15 out of 20 were no's!). Assume each of the 5 applications' premiums are $50 each and the TV leads are $34 each. (You should normally average 5-9 sales with 20 TV leads so we're being conservative here).
Here's what you would make: $50 monthly premium x 12 months x 90% comm. x 60% advance =$324 advance.
$324 advance per sale x 5 sales = $1620 in commissions earned. Your profit is $1620 - $680 (price of 20 leads) = $940! Not bad. That's $940 deposited into your bank account!
AND
if your commission is higher than 90% you would make more. Also if you got 6 applications instead of 5 you would make $1264 in advances that week!
AND
since you get 60% commission up front, you get the other 40% on months 8-12 after deductions for charge-backs.
AND
starting on the 13th month you start receiving life time renewals FOREVER as long as that piece of business stays on the books!
PLUS
the lead charge is a tax deduction (Sr Life sends this figure to you at the end of the year for taxes).
PLUS
your mileage driven for business when using your personal vehicle is tax deductible too!
(For telesales you wouldn't be deducting any mileage.)
HERE'S INFO ABOUT OUR AWESOME LEAD PROGRAM:
_We have TV leads, request a quote leads, direct mail leads, yellow page leads, and face book leads!
_There's an app from the home office called "leadstheway" that you download to your smart phone. When a lead comes in from a state or states you are licensed in your phone will ping. You can see how many miles away from you that lead is. (not important for telesales but is important for field sales). You then have the option of purchasing that lead if you like. First one to grab that lead gets it as ALL leads are exclusive to ONLY one agent! You're able to work a live transfer lead or at worse a lead that is just minutes old! Leads don't get any FRESHER and HOTTER than this! Great for field sales or telesales!
_We also can do a direct mail campaign for you! You pick the zip codes, cities, or counties!
HERE'S A 45 SECOND VIDEO ILLUSTRATING OUR "LEADSTHEWAY":
HERE'S ONE OF OUR TV COMMERCIALS GENERATING TV LEADS!
Senior Life Insurance Company Affordable Life Plan TV Commercial, 'Important Message'
You should average 5-9 applications for every 20 TV leads you talk to! Tremendous batting average! Work as many leads as you can handle!
And our direct mail leads have "life insurance", "burial expenses", and "final expenses" printed on them! They also have printed on them "Not affiliated with or endorsed by the U.S. Government, Federal Medicare Program, nor any state agency. Returned card requests free info about life insurance underwritten by Senior Life Insurance Company, Thomasville, Ga." Our agents never hear "we thought this was something free from the government"!
HERE'S A FEW WORDS FROM AGENTS ABOUT THIS TREMENDOUS OPPORTUNITY!
Dropbox - SL VIDEO.mp4 - Simplify your life
HERE'S THE #1 TELESALES AGENT IN THE NATION:
HERE'S INFO ABOUT THE EQUIPMENT NEEDED FOR FIELD SALES....
_An Ipad. The sales presentation and underwriting are on an app called SLICE, that comes from the home office, and is downloaded to your ipad.
_A face mask and hand sanitizer.
_A secure wifi signal at home so you can submit the applications when you get back home.
HERE'S INFO ABOUT THE EQUIPMENT NEEDED FOR TELE-SALES….
_A Phone With A Speaker. Smart Phone or Land Line!
_A Comfortable Chair!
_Headphones Are Helpful But Not Required!
_A Secure WI-FI Signal!
_A Laptop, Desktop, or Ipad! The Presentation and Underwriting is on Your Computer!
HERE'S THE INFO ABOUT ME….
_I've Been Doing Final Expense Tele-Sales Since 2005…That's 15+ Years of Final Expense Tele-Sales Experience I Can Share With You!
_I've Been With This Same Carrier Since Feb., 1999…That's 21+ Years Of Final Expense Field Experience I Can Share With You!
HERE'S SOME ADDITIONAL BENEFITS WORKING WITH US....
_Lead Financing Available!
_No MIB's nor Dr. Records! Rx script checks only!
_Daily Pay. You Are Paid That Same Evening!
_Charge-backs Never Deducted From Your Advances. Your Pay Each Day is Based on Production Issued!
_Simple One Page App!
_Three 30 Minute Training Calls Every Week!
_We Have A ZERO Health Question Guarantee Issue Plan For Ages 0-85!
_Group Health, Dental, Vision, Term, Disability, Cancer, and Accident Available For Agents and Their Families!
_Renewals Are Paid For The Life of The Policy! (Most carriers pay renewals ONLY for 10 years where as we keep paying you your renewals as long as the business is on the books. Create Yourself A Healthy Base of Renewals For Your Retirement!
_Insulin dependent minors get immediate coverage at super-preferred rates!
MANAGEMENT AND TEAM BUILDING OPPORTUNITIES AVAILABLE!
HERE'S OUR OPPORTUNITY BROCHURE:
Dropbox - Change Your Life ROB.E.0319 SM (2).pdf - Simplify your life
HERE'S MORE INFO ABOUT THIS CAREER OPPORTUNITY:
Mike's Webinar.mp4
YOU MUST BE LICENSED OR WILLING TO GET LICENSED ($39).
FOR DETAILS: CALL GREG 252-292-3350 FROM 9am est to 8pm est MONDAY thru SATURDAY! AND 2pm est to 7pm est SUNDAY.
HURRY!!! POSITIONS AND AREAS ARE FILLING UP FAST!!!
Mike's Webinar.mp4
Shared with Dropbox
I'VE BEEN WITH THIS SAME COMPANY FOR 21 YEARS STRAIGHT! I NEVER LEFT TO TRY SOMETHING ELSE BECAUSE I MADE GOOD MONEY WITH THIS OPPORTUNITY!
Gregory A. Hinton
Regional Vice-President
Senior Life Insurance Company
252-292-3350
[email protected]
$1000 BONUS TO THE #1 PRODUCER ON THE HINTON TEAM FOR THE QUARTER!
$500 BONUS TO THE #2 PRODUCER ON THE HINTON TEAM FOR THE QUARTER!
$250 BONUS TO THE #3 PRODUCER ON THE HINTON TEAM FOR THE QUARTER!
MUST ISSUE $35,000+ FOR THE QUARTER TO QUALIFY!
Wow! That's a long email! @theinsuranceman , how's the response rate on this? Genuinely curious. Not meant to be critical in any way.
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David Ogilvy of Ogilvy and Mather once wrote "Don't be afraid of long copy. A financial commitment is intensely interesting to the person about to make it. Be sure to give your prospects plenty of information. Research shows that although readership falls off rapidly up to fifty words, it drops very little between 50 and 500 works. One of the best coupon advertisements for Merrill Lynch contained more than 1,145 words. 'The more you tell, the more you sell.'"
That "coupon" advertisement referred to above was a direct response ad (similar to our beloved direct mail lead cards). The reader would clip the coupon from the page of the Wall St journal requesting a ML broker contact them, fill in their information, then they had to fetch an envelope, put the coupon inside, address the envelope, place a stamp on the envelop, and mail it. It was a very high intent lead, made even more so by the fat that those responding had just read the equivalent of four type-written pages in an "advertorial." I think this was in 1976, but it may have been a bit later.
FWIW, I didn't make it past 50 words of Greg's email. But I'm not his prospect. His prospects are those who did read the whole thing, watched the videos, and then reached out to Greg. That would be a very high intent recruiting prospect for sure.
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Beats me. All I know is if I was looking at an opportunity with serious intent I would prefer the extra info.
I've had potential recruits to call me after they read the ad, we're starting a conversation, they start asking questions that are clearly covered in my ad, and I'll ask them if they were able to read the whole ad, including the links. For those that say they only read part of the ad I cut the conversation short, tell them to read the entire ad along with the links, and then call me back. If they don't call me back I've saved some time dealing with a zero. If they couldn't even read the entire ad I start to get the feeling this person is not going to be a good match or their intent is low.
On the other hand, if they say they have read the entire ad including links, I know this person is less likely to be a time waster and are likely to following our training along with bringing a good work ethic. This is the type of recruit I want to talk with.
If anyone has any suggestions for improvement I'm all ears.
Anyone is welcome to call me with any questions...252-292-3350.
Suggestions:
Have you ever talked your way out of a sale because you didn't know when to shut up? This is what came to mind as I was going through this. More information is not what will make them call. Even if it did, they could still be turned off from what they perceive in how you present yourself. For example, I don't have time to read a thesis; listen to an infomercial; attend a webinar; listen to a testimonial; read your resume; listen to a commercial; read another thesis; listen to another infomercial; and, attend another webinar. Save this for Orientation.
However, I did read enough that caught my attention and prompted me to pick up the phone and reach out to you, which is your objective. However, when I call to communicate with you about it, you forget that an interview is bi-lateral, not unilateral
I called to communicate with the human being on the other side of this email-resume-advertisement-commercial. Instead, you blow me off telling me to go back and read, and listen to the whole thing, as if I had solicited you. What you overlooked is that you caught my attention, but you blew your interview.
When I first decided to become a financial advisor, I knew coming in that I was the boss. I do admit, that I had the wrong ideas and attitude about what that all entailed. I rebelled against my managers because they tried to make me feel like I was an employee. As long as I had to pay office rent, buy my own supplies, generate my own leads, did not earn an hourly wage, or paid a salary, I knew I was nobody's employee. What I didn't figure out until several years later was, in reality, those same individuals were my employees, my staff, my support. Without my production, it was they who wouldn't have a job!
Those who respond to your email have the potential, if not the ability, to earn money for you, and you blow the interview when you tell them to go back an look at the email. It's possible, they could be calling to see if you are a good fit for them; to see if you are personable; to see if you have what it takes to make them successful; to find out what you bring to the table in exchange for paying you so much. Whether you want to admit it or not, you are the one seeking employment from everyone you sent an email! The fact that it goes on-and-on clearly suggests that you're selling something. No sooner than they call to give you an opportunity to sell yourself, you forget you were looking for a job.
One last thing, which is probably the most important. AT LEAST YOU DID SOMETHING, which is better than doing nothing at all! Good luck!
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David Ogilvy, one of the most successful admen in the history of Madison avenue, would disagree. He consistently found that more copy sold more than less. This is a great read if this sort of thing interests you at all. From my own experience advertising for a prior business I owned, I'd say Mr. Ogilvy was right.
Amazon product ASIN 039472903X
Odd sales tactic, imo. I used a two-sided 8.5" x 11" flyer insert in the local paper. It was by far my best marketing piece ever - better than FE DM by far in terms of ROI. It was directed at homeowners and primarily appealed to women. Not once did I ask the in-bound prospect "Excuse me, ma'am, but did you even read my flyer? I think you better go back and try it again. Don't bother me like this until you do."
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Thanks for the feed back.
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For several years in the previous century, I was a sales rep for the Yellow Pages (the older agents will remember those!
) My advice to my advertisers was always that "less is more" when it came to ad copy. That meant lots of open space in the ad, large bold type on the headline, bullet points vs paragraphs, etc. Of course we were talking about how to stand out on a crowded two page spread. That was good advice for that medium, but I also believed it about all print advertising.
But I experienced something new in the last year that came to mind with @DayTimer 's last couple of posts. Last May, my wife turned 65 (I tell her I'm her boy toy!
I'm only 63!). As you all know, our mailbox was flooded with T65 Medicare advertising. Since I don't work with Medicare products, I was originally planning to seek out an advisor, so I didn't just immediately discard it as it came in. Most of it was the standard direct mail pieces. But some (notably directly from larger carriers who had captive sales forces), were much more informational larger pieces. I think Humana even sent out a little 8 page booklet.
There was one piece in particular from a local agent that caught my attention. It was the most wordy mail piece I think I've ever seen! It was in the form of a letter, explaining who he was, all about the agency, their expertise, and their process.
I had narrowed my decision down to either a plan G or a MA plan. I was confident enough to write the plan G on my own. But I was equally insecure about my knowledge of locally available MA plans.
I kept that agent's letter in case we decided in favor of MA. The detail and transparency of the letter instilled trust in that agent's knowledge, care, and integrity to a much greater degree than any of the other mail we had received. We were seriously considering calling him.
(The reason we didn't call him was that sometime later I sought out advice from a forum member who works in my area. Had we decided on MA, I would have gone through him rather than the stranger. Ultimately, I talked with a close friend in another state who does nothing but Medicare. He recommended plan G due to my wife's particular health situation. He couldn't write it in my state, so I got contracted & wrote her myself.)
The point is that even a former ad man like me found value in a wordy, informational piece.
) My advice to my advertisers was always that "less is more" when it came to ad copy. That meant lots of open space in the ad, large bold type on the headline, bullet points vs paragraphs, etc. Of course we were talking about how to stand out on a crowded two page spread. That was good advice for that medium, but I also believed it about all print advertising.But I experienced something new in the last year that came to mind with @DayTimer 's last couple of posts. Last May, my wife turned 65 (I tell her I'm her boy toy!
I'm only 63!). As you all know, our mailbox was flooded with T65 Medicare advertising. Since I don't work with Medicare products, I was originally planning to seek out an advisor, so I didn't just immediately discard it as it came in. Most of it was the standard direct mail pieces. But some (notably directly from larger carriers who had captive sales forces), were much more informational larger pieces. I think Humana even sent out a little 8 page booklet.There was one piece in particular from a local agent that caught my attention. It was the most wordy mail piece I think I've ever seen! It was in the form of a letter, explaining who he was, all about the agency, their expertise, and their process.
I had narrowed my decision down to either a plan G or a MA plan. I was confident enough to write the plan G on my own. But I was equally insecure about my knowledge of locally available MA plans.
I kept that agent's letter in case we decided in favor of MA. The detail and transparency of the letter instilled trust in that agent's knowledge, care, and integrity to a much greater degree than any of the other mail we had received. We were seriously considering calling him.
(The reason we didn't call him was that sometime later I sought out advice from a forum member who works in my area. Had we decided on MA, I would have gone through him rather than the stranger. Ultimately, I talked with a close friend in another state who does nothing but Medicare. He recommended plan G due to my wife's particular health situation. He couldn't write it in my state, so I got contracted & wrote her myself.)
The point is that even a former ad man like me found value in a wordy, informational piece.
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Thanks for the feed back. This long ad is something I started approx. 2 weeks ago to decide if I like a long ad like this one or a short teaser ad.
My thought process is this:
Only approx.10-30%% of the people I phone interviewed with the shorter ad joined my team
That means 70%-90% were tire kickers. And of the 10%-30% who joined about 20% of those agents would do about 80% of the additional production. (Pareto's Principle) This equates to 2-6 agents per 100 I talk to would write business. Which means I'm pretty much wasting my time talking to 94-98 agents per 100.
So I'm trying a longer, very detailed ad to try to be more efficient. I'll get less responders (because their curiosity/questions are being answered in the ad rather than having to call me for those answers). And I'm thinking the ones who call me IF they read the entire ad/links will be the ones that have most, if not all, of their questions answered and they're further along in this interview cycle. When they call they are closer to joining my team.
A wise man once told me that talking to recruits is like working leads...lol. I don't want my ad to be too short (like a 5 min sales presentation) nor too long (like a 2 hour sales presentation). Looking for that average happy median. I'm trying to spend my time with more qualified potential agents (Kinda like running DM leads versus cold calling doors up and down the street). This is a test.
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My question is... what age demographic does it appeal most? That is if there is any difference between ages.
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