the IFP market is almost always going to be a loser for the carrier now.
Reminds me of something my manager said when I was a MONY group ins rep. This was at a time when most of the large group was dividend/refund.
"I don't know why anyone would write group insurance. If we make money we give it back (dividend). If we lose, we hope they renew so maybe we can recoup. If the don't renew, oh well."