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We all have a compass within us and based on our experience, training, and study how we can best serve our clients.
This is why we primarily work with people who believe (or want to believe) the same things we do. We lead with our why - why we do what we do - not 'what' we do.
When we find someone who is drawn to us based on our beliefs, all we have to do then is show them the extent of the problems, show the solution, and determine if that's what they want to have.
We're not (necessarily) presenting ourselves as the "financial advisor on the corner" and then trying to get everyone to do this strategy. It has to be with people who want it and people whom it can make sense for. We do this so that we can attract the 15% of the people who would want it... and (more importantly) dismiss the 85% who would waste our time and be a PITA.
And collectively, as a group, we do about $10 million in annual commission volume each year teaching people these strategies.