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65-80, no income filter.
I would be interested in the ball park income level of the responders. Also what you wind up selling, as some of these are probably going to be higher income than the typical FE mail drop homes.
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65-80, no income filter.
So I custom-designed a combo Med Supp/FE piece with a business reply card option AND a free 24-hour recorded hotline to listen to the pitch (they can press 2 for FE, and 3 for MedSupps) and leave their info if interested.
To date I have received 8 card back and ONLY 1 call (didn't leave a message). Granted there's probably a good week or two left to finish up the campaign to get better numbers.
Something interesting to think about?
If it were me I would just set up a robo dialer that way you aren't waiting on them to call you. Call them first!
Those are legal but only if you have an actual robot (like R2D2) in your office dialing a landline.