- 1,481
I like to try and get a drink at Sonic every afternoon. I get a Route 44, Diet Coke, with lime, easy on the ice. Two o’clock to four o’clock is happy hour, so the drinks are half off. I know I can get my drink for $1.04. I usually have the change ready and counted out.
Here is the kicker. EVERY TIME I order my Route 44, Diet Coke, with lime, easy on the ice, the person over the speaker says, “Do you want any cheese sticks with that?”
I always say no to the cheese sticks, but about 20% of the time I say “yes” to something else. Keep in mind; I never have the intention of getting anything but my drink, but the cross-sell still works on me 20% of the time.
So questions:
Do you try to cross-sell every time? Equally, if not more importantly, does your staff? What percentage of the time does it work? WHAT, you don’t know?
I am sure people come in wanting home and auto, but did you offer the life or health, the umbrella, the toys, did you ask about the toys? Do they have a business? (Don’t know how to write a BOP, learn, and earn the cross-sell.)
We actually got a snippet of social media today on accident.
First, you all read about my love for Sonic and Diet Coke. They did not pay me to write about them and yet here I am telling you about their happy hour schedule and the exact cost of a Route 44.
Second, I have just used social media to define myself to a large group of people who seemingly shouldn’t care about my caffeine addiction; and yet, here you are still reading. Why are you still reading? Because I gave you something valuable to think about. That is social media done right. Provide value that keeps them reading.
Regards,
Shawn M. Walker
Here is the kicker. EVERY TIME I order my Route 44, Diet Coke, with lime, easy on the ice, the person over the speaker says, “Do you want any cheese sticks with that?”
I always say no to the cheese sticks, but about 20% of the time I say “yes” to something else. Keep in mind; I never have the intention of getting anything but my drink, but the cross-sell still works on me 20% of the time.
So questions:
Do you try to cross-sell every time? Equally, if not more importantly, does your staff? What percentage of the time does it work? WHAT, you don’t know?
I am sure people come in wanting home and auto, but did you offer the life or health, the umbrella, the toys, did you ask about the toys? Do they have a business? (Don’t know how to write a BOP, learn, and earn the cross-sell.)
We actually got a snippet of social media today on accident.
First, you all read about my love for Sonic and Diet Coke. They did not pay me to write about them and yet here I am telling you about their happy hour schedule and the exact cost of a Route 44.
Second, I have just used social media to define myself to a large group of people who seemingly shouldn’t care about my caffeine addiction; and yet, here you are still reading. Why are you still reading? Because I gave you something valuable to think about. That is social media done right. Provide value that keeps them reading.
Regards,
Shawn M. Walker
