Spanish Agents

[Mark]

Im still trying to learn English.

 

[blue_wynd]

Interesting topic.

From what I have seen, word of mouth is the best way. Once you take care of one family, they tell all their friends and the flood gates open.

Multi cultural market is the future. People who can capture it in the beginning is going to be set.

 

[WinoBlues]

Good question, I don't know Spanish, but here are my thoughts as a Chinese speaker. Going by past experiences, Chinese and I think minorities in general will be calling agencies that they already know speak their language. Minorities like to use people from word of mouth or if they live in a ethnic enclave, they will just walk into the local bilingual insurance agency. They will not use the internet to look for quotes unless they are very fluent in English. Now are they going to use Chinese search engines? Personally no, the older generation tend not to use computers and if they do, they will be using Google in english rather than Baidu. My two cents.

Same for the "Mexican" and South East Asian families I work with.
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Interesting topic.

From what I have seen, word of mouth is the best way. Once you take care of one family, they tell all their friends and the flood gates open.

Absolutely. A good reason to contact beneficiaries also. Become the family go to guy.

 

[TwiLight]

Word of Mouth and Referrals.....That worked for me in the Polish community in Detroit. Referrals are the life blood of new and existing agents.

I have found it also works for my Hispanic Agents in TX, AZ and CA. They work their communities very well.