Subject Line for Email to Aged Internet Leads

secondcreek

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I am going to start incorporating aged leads into my marketing efforts.

My plan is to approach them by phone, letter, and email. Biggest obstacle for me is writing a subject line for the email.

As of yet, I have not thought of a subject line that would prompt me to open it if I received it from someone I did not know.

Any suggestions/experience writing subject lines for email marketing?
 
"Your personal health insurance"


VCU. Who would have thought.

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VCU is a shocker! Love march madness, the 2 most unproductive weeks of the year... anyways back to the subject at hand, I am also curious what some others have used.
 
Subject: "Jail is a nasty place"

Body: You could be sitting in a jail cell if you are caught driving without auto insurance. Contact me today for a free rate quote and get the affordable comprehensive coverage you deserve.



---I'm a life marketer, not an Auto marketer haha
 
Subject: "Jail is a nasty place"

Body: You could be sitting in a jail cell if you are caught driving without auto insurance. Contact me today for a free rate quote and get the affordable comprehensive coverage you deserve.



---I'm a life marketer, not an Auto marketer haha


then what would you put in for a life marketing subject line?
 
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