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You've really got two problems here...
Number one, what makes you assume that everybody wants to "save money on their life insurance"? Did you ask them?
Number two, what makes you think they believe you?
Any suggestions for his script?
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We have identified the most commonly heard objections and learned to address them before they arise. So, if you are hearing "I already have life insurance" a lot, then overcome it before they say it. Suggestions: "rates have come down over the last few years", "there are many new products that can save you money", "many products sold over the last few years were overpriced". Using one of those statements sets you up to ask: "do you currently have life insurance?" Whatever they answer, you respond with "Great!".
Well spoken.
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