Telemarketing Vs. Direct Mail for Final Expense

[pfs.bjohnson]

I have worked both of these type of leads for final expense. At the end of the day, I pay a little less for the tm lead than I do for the direct mail. Who has worked both of these and which one do you get better results from? Any comments or suggestions on either method are welcome.

 

[Mark]

You get better clients from the mailers, but you got more responses from the TM leads.

 

[theinsuranceman]

The key is which way makes you the most PROFIT?

 

[insureitnow]

Spend an average of $400 a week for a chance of leads or $300 for 15 exclusive, fresh leads that you know answered the phone? Easy for me! We make a living doing it!

 

[pfs.bjohnson]

Spend an average of $400 a week for a chance of leads or $300 for 15 exclusive, fresh leads that you know answered the phone? Easy for me! We make a living doing it!

So.....who do you guys use to generate your tm leads?

 

[jdeasy]

Spend an average of $400 a week for a chance of leads or $300 for 15 exclusive, fresh leads that you know answered the phone? Easy for me! We make a living doing it!

Define "living".

 

[WinoBlues]

Spend an average of $400 a week for a chance of leads or $300 for 15 exclusive, fresh leads that you know answered the phone? Easy for me! We make a living doing it!

Running the leads or selling the leads?

 

[TPAAgent]

$300 for 15 tm leads?- thats $20 a pop .. You're getting jammed-

You can those same leads for $75

 

[theinsuranceman]

$300 for 15 tm leads?- thats $20 a pop .. You're getting jammed-

You can those same leads for $75

What are trying to communicate to us?

 

[insureitnow]

I produce my own life insurance leads for myself and sell some to support my "living habit".

15 leads at $75? That's $5 a lead. Get me what I produce, that is..

A fresh, telemarketed, (no tire-kickin internet leads) exclusive, DNC scrubbed, filtered out most critical illnesses in last 24 months, life insurance lead for $5? I mean customer said on the phone "yes" I would like the information about life insurance" and no other agents are going to be calling that lead.

Guarantee me all I want and I will dump the years and money I invested in lead generating and get them from you for $5.