Testimonials

B

Beach Broker

Guest
Whenever I write a new policy, I always try to get a testimonial from the client so that I can use it in my marketing. I do this as a way to build social proof and credibility. Is anyone doing this? If so, how are you using them and how are you collecting them?

Best,

Beach
 
I ask them if I can get a testimonial from them to be used in my marketing. When they agree, I ask them if the want to write it, or if I should put something together for their approval.
 
I don't use testimonials. But probably should. I think what I would do is wait until the client says something positive about the agency to me directly and then just ask them if I can quote them in my "Client Testimonial Document".

This way you are not asking them to think up something "on the spot". Might make it more realistic.
 
Testimonials are essential.

I can tell you how great I am but who cares, but if other people do, that gives you credibility.
 
Testimonials are more powerful than advertisement. Someone else says good thing about you is 10 times better than you say it yourself.

One of the approaches an insurance agent can use to get testimonials is to tell the customers that in order to continue servicing the customers, the insurance agent must see enough people.

Testimonials are useful to help the insurance agent to get to know more and see more people.
 
I don't put them on either of my websites. Many of the ones I have read elsewhere are fake and contrived. Not all.

If there was any unbiased research that showed they increased sales, I would change my way of thinking.
 
Many of the ones I have read elsewhere are fake and contrived.
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I work very hard to make sure my testimonials do not look fake. What gave it away?

Here is a sample.

"Bob is the greatest agent in the world. He rocks! Even though I weigh over 600 pounds he found the right plan for me and my pregnant wife. I would recommend him to all my fat, gay friends."

If there was any unbiased research that showed they increased sales, I would change my way of thinking.
Click to expand...

Are you saying Rob is biased?
 
As a P & C agency we attempt to gather testimonials from all new clients at the 180day point in the relationship. We've tried other attempts,and this time frame seems to get the best response. They've already received at least one newsletter, several welcome/intro. pieces of correspondence and seem to be the most responsive. We send ours out as a mailer and include several sheets of other clients testimonials to give the client something to "borrow from" if they like. We offer a $10 gas card for their time when we receive the testimonial back. A reply envelope is also used. We are at approx. 35% response rate on these to date which I will assume is pretty decent.

These testimonials are in our Yellow page ad, Print ads, and are included in all prospect mailings. Unfortunately, we have implemented several marketing concepts simultaneously so we cannot accurately gauge the effectiveness of testimonials alone. They are, however, contributing to a dramatic increase in "close rates" on new business.
 
1manshow said:
As a P & C agency we attempt to gather testimonials from all new clients at the 180day point in the relationship. We've tried other attempts,and this time frame seems to get the best response. They've already received at least one newsletter, several welcome/intro. pieces of correspondence and seem to be the most responsive. We send ours out as a mailer and include several sheets of other clients testimonials to give the client something to "borrow from" if they like. We offer a $10 gas card for their time when we receive the testimonial back. A reply envelope is also used. We are at approx. 35% response rate on these to date which I will assume is pretty decent.
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I like this - sounds like you've got it very systematic. Thanks -
 
dude, your wit cracks me up man!!

I'm not biased, I only like women for goodness sake!

somarco said:
I work very hard to make sure my testimonials do not look fake. What gave it away?

Here is a sample.

"Bob is the greatest agent in the world. He rocks! Even though I weigh over 600 pounds he found the right plan for me and my pregnant wife. I would recommend him to all my fat, gay friends."



Are you saying Rob is biased?
Click to expand...
 
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