That's a large band-aid
The Dismantling of ObamaCare - Ongoing Updates.
- Thread starter AllenChicago
- Start date
That's a large band-aid
Here is how you take advantage of the stupidity of the politicians.
Talk with your groups of 50 and less. Have them cancel the group plan. This creates a special enrolment period so you can do it all year long. Have the employer contribute a set $ amount into a premium only HRA plan. The employees can then go to the exchange and if they get tax credits great. If employees don’t qualify for tax credits through healthcare.gov then the state of MN Will pay 25% of the cost. Both Employers and Employees save money which will free up some dollars for agents to sell life insurance with living benefits. agents should average about $1000 of commission per employee.
The only losers hear are the tax payers. Make America Great Again!
Maybe every state should try this insanity! How do we solve the problem with rising health insurance premiums? Give insurance companies money directly. Brilliant!
Talk with your groups of 50 and less. Have them cancel the group plan. This creates a special enrolment period so you can do it all year long. Have the employer contribute a set $ amount into a premium only HRA plan. The employees can then go to the exchange and if they get tax credits great. If employees don’t qualify for tax credits through healthcare.gov then the state of MN Will pay 25% of the cost. Both Employers and Employees save money which will free up some dollars for agents to sell life insurance with living benefits. agents should average about $1000 of commission per employee.
The only losers hear are the tax payers. Make America Great Again!
Maybe every state should try this insanity! How do we solve the problem with rising health insurance premiums? Give insurance companies money directly. Brilliant!
http://www.modernhealthcare.com/art...ntent=20170127-NEWS-170129927&utm_campaign=am
Trump Administration Pulls Back on HealthCare.gov Ads
By Associated Press | January 27, 2017
The Trump administration says it is pulling back advertising to promote HealthCare.gov as open enrollment draws to a close for this year.
The Health and Human Services Department said in a statement Thursday that the government has withdrawn about $5 million in ads as part of an effort to cut costs. The statement said HHS has already spent more than $60 million to promote sign-ups this year under former President Barack Obama's health care law.
Former Obama officials immediately accused the new administration of "sabotage."
Calling the decision "outrageous," former HealthCare.gov CEO Kevin Counihan said in a statement that the move could keep young, healthy people from getting into the insurance pool, thereby driving up costs. "We know that more young people enroll during the final days of open enrollment, but they need to be reminded of the Jan. 31 deadline," Counihan said.
A call to the HealthCare.gov national call center Thursday night found it to be up and running. An operator read a reporter a script saying that the transition to a new administration has not affected coverage for 2017, and people are still able to sign up.
The HHS website still featured a link for open enrollment and a blog promoting the law.
Trump Administration Pulls Back on HealthCare.gov Ads
By Associated Press | January 27, 2017
The Trump administration says it is pulling back advertising to promote HealthCare.gov as open enrollment draws to a close for this year.
The Health and Human Services Department said in a statement Thursday that the government has withdrawn about $5 million in ads as part of an effort to cut costs. The statement said HHS has already spent more than $60 million to promote sign-ups this year under former President Barack Obama's health care law.
Former Obama officials immediately accused the new administration of "sabotage."
Calling the decision "outrageous," former HealthCare.gov CEO Kevin Counihan said in a statement that the move could keep young, healthy people from getting into the insurance pool, thereby driving up costs. "We know that more young people enroll during the final days of open enrollment, but they need to be reminded of the Jan. 31 deadline," Counihan said.
A call to the HealthCare.gov national call center Thursday night found it to be up and running. An operator read a reporter a script saying that the transition to a new administration has not affected coverage for 2017, and people are still able to sign up.
The HHS website still featured a link for open enrollment and a blog promoting the law.
- 10,708
Me too.
...........................
Per their financial statement, here are their advertising expenses:
2015: $75.5mm
2014: $69.7mm
2013: $71.6mm
2012: $57.7mm
2011: $56.8mm
However, that also includes advertising for their Medicare business, which I think is now larger (in revenue at least) than their Health Insurance side. So you could assume that 50% of it (probably more in earlier years) went to Health Insurance.
In case anyone is curious, that $75.5mm they spent in advertising in 2015, produced $171.2mm in commissions.
- Thread starter
- #196
- 8,448
With relatively low overhead, that's decent return on e-health's investment, isn't it?
Y or Tyler, do you have info on what carriers spent on advertising?
It's really just a curiosity more than anything.
Carriers are for profit and invest money in advertising when they can get a positive ROI. Carriers and agents (including eHealth) are competing against the fed govt who can tap a bottomless money well without regard to ROI.
Fed's are using OUR tax dollars to compete against us and it doesn't matter if the get a positive ROI or not.
Something terribly wrong with this picture.
Which is precisely why I bailed on the market in 2014. Saw no reason to spend money to compete with the govt for business that would pay very little (if anything at all).
It's really just a curiosity more than anything.
Carriers are for profit and invest money in advertising when they can get a positive ROI. Carriers and agents (including eHealth) are competing against the fed govt who can tap a bottomless money well without regard to ROI.
Fed's are using OUR tax dollars to compete against us and it doesn't matter if the get a positive ROI or not.
Something terribly wrong with this picture.
Which is precisely why I bailed on the market in 2014. Saw no reason to spend money to compete with the govt for business that would pay very little (if anything at all).
- 10,708
Sorry Bob, I do not know. Unfortunately, an insurance carriers Financial Report is MUCH more detailed than a normal Public Company. I found the ad expenses for Ehealth in about 45 seconds, after about 10 seconds of a google search. It would probably take me an hour to figure out if they even expense out advertising on a single line or if its bundled with other operating expenses (often called "sales expenses" within an insurer, but that includes more than just advertising).
Even if it was singled out, it would be cumulative for all types of products they sell.
So unless they actually stated it in a quarterly conference call and its been recorded somewhere in the press or something, there is no way to tell for just Health Insurance.
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