The Secret to Link Building...

[JohnWalker]

is sales . Really. A phone call and email still work wonders.

My theory is if you can sell insurance, you can build links.

 

[Justin Bilyj]

.edu and forum links aren't worth it, neither is blog commenting or article sites. Not even 2nd tiered xrumered links help enough.
Classic white hat is the way to go. Getting your link displayed in the proper anchor text with high but varied page level sites that don't whore out all of their link juice.
THATS IT

 

[JohnWalker]

can you tell me why a backlink from a website like California State University, East Bay or https://www.csupomona.edu/ wouldn't be worth it?

I just realized that "good" link building is just sales and marketing and thought I'd share.

 

[CHUMPS FROM OXFORD]

Do you have a link on the front page? If so...Very Impressive!

 

[JohnWalker]

no home page links yet but not far from them and definitely no profile links either.

It dawned on me that if you treat your link prospects like your insurance prospects, you should hypothetically be able to get as many quality links as quality customers. The only difference is with a website you sell content rather than insurance.

 

[Justin Bilyj]

Depends on where the .edu is posted from. Majority of .edu backlinks is nothing but college site forum spam. But if you have a solid page with a link than its worth it... but many people can't obtain those...

 

[JohnWalker]

You guys are seriously missing the point. I'm trying to say if you are having a hard time building quality links, stop looking at it like its link building and start earning links the same way you close deals.

I feel a lot of people don't understand link building because they are trying to get their link up in as many places on the web as possible instead of getting their website in front of actual people.

For instance, i didnt use forums or social profiles for my .edu links. I called someone at the schools and asked them to link to me from a page I pre-targeted.

This should make the process for "earning" links a lot more familiar to those with a b2b or cold call background.

 

[TransferMan]

can you tell me why a backlink from [college websites]... wouldn't be worth it?

I just realized that "good" link building is just sales and marketing and thought I'd share.

Google themselves have publicly stated that university or government links have no value over "normal" links.

The reason a lot of links aren't much good is because only the homepage has PR value. Take an extremely popular site like EZine Articles -- the homepage probably has a PR of 6, 7 or 8 -- and the page you and me get a link from has a PR of 0. Lot of difference.

This is what's behind some of those link scams that tell you that you can get a bunch of high PR links for pennies on the dollar.

Mike Merten

 

[folsomca]

One of the top ranked auto insurance websites in Google has tens of thousands of links from Facebook accounts. You can buy these sort of links (Google does not allow buying links)... I am pretty sure they bought them because their link ratio of Facebook links to Non-Facebook links looks like majority of links are from Facebook. From experience, I know that this is impossible. If you would have over 100,000 links they would come from all kinds of sources. The other half of their links are from a publishing insurance news online type of service, they transmit your the news about your company to almost 30,000 news publishers for a fee. They did their entire link building setup for just $1000, not honesty, hard work or loyal and happy customers. By the time Google catches up to them they would have already generated thousands of leads and on to the next website... The funniest thing is that they are not breaking the law or doing anything illegal, this is a pure example of how not playing by the ethical book can make more money faster and get away with it. I am not telling you guys to go out and do this, but saying that building one link at a time is the right way to do it or trying to get .edu high worth links is the secret is wrong. Some people make money through online marketing legally and others just wonder how they do it. That's all I am trying to say... There is one more category, people that already have money and they buy internet assets (such as insurance.com or business.com). These people wrap up their entire marketing campaign in the potential of the asset itself, maybe this is the only category that can truly build links through satisfied customers. They just don't need them...

Good Luck.

 

[TransferMan]

With all the shenanigans Google's been up to in their very obvious attempt to conquer the Internet and destroy online businesses, it's often hard to know what to do in the way of backlinks. Even for those of us who basically know most of the options.

One of the few truly "safe" areas I see for backlinking is still directory submissions -- assuming the God Google hasn't made them off limit. I'm not talking article directories -- I'm talking about the likes of Yahoo! directory, Starting Point, Business.com, Ezilion, Best of the Web and many others.

Most of these are "paid" directories. You pay either a one-time registration fee or a recurring annual fee that can range from probably $29.95 to $299.00.

The benefit to getting listed with a select number of these directories is that rather than seeing your website move up a position or two from ranking efforts you make, which is normally the case, getting listings from these directories will often move your website up 10 to 35 positions within one to two weeks depending on the directories you get listed with.

If I've been hired to get a website to the first page of Google, getting listed with high authoritative directories is one of the first recommendations I will make.