MHart, that's a great website. However, the section that is "View HSA Presentation" must have been produced in China because some of the glaring grammatical errors. The main website is terrific.
It depends on your target market if you are selling on the Internet you are swimming upstream with H S A ' S since these clients have no clue are generally not as affluent (i.e. can not add to the "savings account" concept) and the customer is very transitional.
I will tell you everyone over 50/55 gets the 3 minute H S A speech / option although most do not buy it when it is all said and done.
Good luck selling the H S A concept to a 30 year old with 3 sniffly kids with no co pays and no RX until the deductible is met.
It just depends on your market. There is a place for H S A 's I am of the opinion the Internet is not that place (in large quantity anyhow).