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I work in a small-ish town in a mainly rural area in a local agency. Maybe 15 of us total and that includes the PennDot title/notary department. I am one of two Life/Health/Accident agents and the other agent's focus is mainly targeting Medicare business.
When I prospect for Life business, I use the book of business from our PC lines. I like to start out with a letter and a brochure or a flyer that I wrote or modified from carrier info and DSMs and training seminars. One for families and one for the single ladies and gents. Then I follow-up with a call; if I get voicemail, they get a post-card.
Lately, I have been thinking to send a simple quote and a dollar-figure or two in the letter to the single prospects. College town, several of them in their 20s-why not let them in on how little they can spend per month to lock in a decent policy?
Opinions?
(yes, I looked, but didn't see common thread-sorry if redundant)
When I prospect for Life business, I use the book of business from our PC lines. I like to start out with a letter and a brochure or a flyer that I wrote or modified from carrier info and DSMs and training seminars. One for families and one for the single ladies and gents. Then I follow-up with a call; if I get voicemail, they get a post-card.
Lately, I have been thinking to send a simple quote and a dollar-figure or two in the letter to the single prospects. College town, several of them in their 20s-why not let them in on how little they can spend per month to lock in a decent policy?
Opinions?
(yes, I looked, but didn't see common thread-sorry if redundant)