What 99% of Seniors "might" Think About Your Mailers:

[xrac]

I guess my main point is the misleading and repetitive elements of most mailers out there from a senior's point of view.

Also, more marketers are getting .5% returns over 2%---I was just being generous with the 98% figure.

Personally, I don't cold door knock anyone (yet) and if I decide to do that one day, it will be done in a non-threatening way. I doubt anyone is going to be intimidated by my 50 yr old, stocky (fat?), bald appearance as I walk slowly up to the door with my license around my neck.

This post wasn't to anger anyone who succeeds using mailers. I've not marketed much for FE in the past so I'm trying to get into that "mode".....researching what Seniors might really think about the traditional ways of marketing this product.

Some think 1% is awesome and for those, that's a great mentality of a glass half full. I'm just trying to figure out the best methods to market this demographic. If mailers were so successful, why do most agents who use them fail?

The 0.5% response has as much to do with oversaturation as with anything else. My wife and I are in the age bracket to receive those and I would say that on average we receive 2-5 insurance, annuity, FE, or seminar mailers every week.

 

[Guest]

The 0.5% response has as much to do with oversaturation as with anything else. My wife and I are in the age bracket to receive those and I would say that on average we receive 2-5 insurance, annuity, FE, or seminar mailers every week.

Heck, I'm only 30 and I get at LEAST 3 a week from life insurance companies and those mortgage protection guys.

Since I do mailings I always feel a little bad when I throw them away.

Globe Life is the worst offender. I can't imagine how much money they've spent mailing me their junk over the last 5 years. And even before I was an agent I never once felt compelled to call them.

 

[RichMcK]

"I'm only 30 and I get at LEAST 3 a week" Wow, I'm 58 and might get 14 per year. I kid you not. AARP sends me the most, almost none from Globe. The kind we agent use, I get around three per year.

These people who'se sole job is to protect seniors in an insult to the average American. It's like we can't think for ourselves. My parents are in their 80's, they don't get "confused" by all this "misleading" information. The PC police are everywhere.