What Are the Most Common Insurance Agency Marketing Mistakes?

Discussion in 'General Insurance Agent Discussions' started by Asnoa123, Jun 26, 2017.

  1. Alston
    Offline

    Alston Well-Known Member

    Posts:
    1,153
    Likes Received:
    10
    State:
    Connecticut
    Just based on my own experience, I think the biggest mistake agents and agencies make is to give too little thought to their post-sale marketing strategy.

    Spending years losing two clients for every three I brought on wasn't the fastest way to get to financial stability.

    Having a system in place to stay in touch with existing clients will keep your renewals flowing in and win you more easy sales from your clients and the people they refer to you.
     
  2. WillC
    Offline

    WillC Active Member

    Posts:
    39
    Likes Received:
    0
    This idea is present in the thread, but let's state it bluntly:

    - Because agents (and their families) "eat in the short term" there is a tendency to focus on new leads and new sales opportunities.
    - That's not a bad thing. In fact, there's nothing else to do at the beginning of a career. But two bad things can happen:

    1. If the early focus on new sales is not balanced with awareness that each successful sale is now a client to be nurtured, then an immediate opportunity for up-sell, cross-sell and referrals is lost.

    2. If the focus on new sales becomes a long career habit, the career becomes a life of constant lead-chasing, risking burnout and missing the three available money trees: up-sell, cross-sell and referral gathering.

    So, from the start, client nurture should be fundamental, beginning with an effective welcome/onboard routine and including ongoing relationship building and diligent client service.

    ----------

    First, I must state my belief that Alston is an insightful genius, and second must state that I didn't see his post (#12) before writing #13. Otherwise I should be imprisoned for idea theft.
     
  3. Jeff Biesen
    Offline

    Jeff Biesen Member

    Posts:
    11
    Likes Received:
    0
    Be consistent in your marketing efforts. Focus on a niche and follow through consistently whether it's Social Media, Direct Marketing or calls and be sure to follow up.

    Jeff Biesen
    Owner of JBI Insurance Group
     

Share This Page