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I get over $1000 each and every month deposited from my G.I. cases. Pays for one of my daycare bills each month. Those are leads that I have already paid for and the difference in price is negligible.
If you ALWAYS carry that mindset, then as shown below, you can see that in some cases you're actually hurting your client by sending them to Mutual of Omaha every time. And in the cases where Mutual of Omaha does win out, it's by $2-$3. If agents always thought to try and save the client $2-$3 because it's in the clients best interest then they would RARELY put any business on the books and always send the clients to a carrier they found to be the least expensive on FEX Quotes.
A 65-year-old female 10K:
Mutual of Omaha= $51
Vantis= $54
A 75-year-old female 10K:
Mutual of Omaha= $98
Gerber= $90
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A 65-year-old male 10K
Mutual of Omaha= $66
Vantis= $68
A 75-year-old male 10K
Mutual of Omaha= $121
Vantis= $121
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65-year-old male for 15 K:
MoO= $98.50
Vantis= $100.88
Another important point is the client gets an agent not a different clerk every time they call. Also keeps all the business in house.