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Melmunch3 said:It is hard to bear in mind as an independent agent, but it really isn't about price.
A marketing guru taught me to never sell on price, because someone out there will always go lower. There is definitely some truth to that.
Organizations like NASE and others sell on price. They make sure the plan is designed to undercut whatever the last guy placed them with and then tell them the "horrible pitfalls" of a real major medical plan.
Price should be just one factor in the sales process.