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I am working with my own TM's for the first time
I first pulled lists with a 32% or lower MA penetration, Is this too high, as I am getting a lot of MA people
Do I need to go 25%, 20% or lower?
Generally, under 20% if you're TM.
Can you designate other demographics such as income or home ownership?
If so, look at $25k or maybe even $40k+ with home owner (vs renting)
English as preferred language too
Yes I am learning about all this, So far I have been using $20K and above might try a little more but I think that filter is inaccurate I have read that a lot of people that come up lower really have higher income
Regardless I will experiment with income filter more after AEP
Yes I have been using the language filer as well
You will probably have fewer leads with higher income but better overall quality. Can't recall what I used the last time I ran FB ads. Believe it was $25k or $35k.
Don't make the mistake of choosing quantity over quality.
At least you are tracking. Not unheard of for an agent to be clueless about their ROI. All they know is they are spending more than they take in and failing to account for the lag in monies invested vs commissions receive.
It's not unusual for an agent starting from scratch to fund their lead cost for 90 days or longer before the commission checks hit their bank.
If you can't go at least 6 months before cashing commission checks this is probably not the business for you.