Where did you learn marketing, if you did? (Not selling, SEO or tactics -- strategy)

[billyb]

I met with the Edward Jones office last week. They want me to talk with their clients who are becoming eligible for Medicare. Already have several P&C agents who send me their policyholders. These type of leads are a slam dunk.

 

[Markthebroker]

I met with the Edward Jones office last week. They want me to talk with their clients who are becoming eligible for Medicare. Already have several P&C agents who send me their policyholders. These type of leads are a slam dunk.

Ooooh, I forgot about.

I network with other brokers, lots of captive agents, health agents, financial advisors, cpa's, real estate agents, and a couple of payroll specialists. Those have been very successful for me. Some more than others, but overall great ROT (Return On Time).

 

[Tahoe Ray]

Ooooh, I forgot about.

I network with other brokers, lots of captive agents, health agents, financial advisors, cpa's, real estate agents, and a couple of payroll specialists. Those have been very successful for me. Some more than others, but overall great ROT (Return On Time).

See above ^^^^^

Looks like a theme.

 

[MonekeFromDynamic]

What do you think I am, nuts? I wanted people to buy commercial insurance from me.

Of course I wore the cape.

Smart man!!!

 

[MonekeFromDynamic]

I think I'm lucky in that I've witnessed both sides of social media - the before and the after. I grew up with social networks as they were building up, I saw their trial and error and was able to develop my own. I learned really early on to focus more on targeting than I do with huge numbers online, so while I have one particular profile that has 10k followers, the important thing is that a vast majority of them are based in and live in a specific area. This helps me with my extracurriculars (I'm a performing poet, randomly) but was also really valuable to me when I did P&C sales. I cannot tell you how many of my clients were my followers and/or Facebook friends. And once I made the sale, they did what followers and Facebook friends do - they shared their experience. And because THEIR friend list was also based in the same area, it snowballed from there.

If I had more of a stomach for P&C, I think it would have been really lucrative for me. But I just really couldn't stand it. So I came over to the life insurance side and I've just been observing.

I'm taking a lot of the same ideas I've had in my other ventures, which have included my completely random performance career, a social network independent of Myspace (back then) and Facebook, an internet radio show with 100k downloads and listens, to my marketing position at the company that I work for. I'm building our social media presence from the ground up, and hope to focus on organic recruiting - what I consider making connections and having honest conversations - rather than running uber expensive ads. It's a more personal approach, and it allows me to be more open which encourages candidates to be more open.

So I may be biased, but my advice would be to learn social networks and make the most of the free promotion you can get there. Learn things like, on Linkedin, if you do too many searches in too short of a time it will block you from executing searches. And how Instagram will stop you from being able to follow people if you follow too many within specific timeframes. The same way that word-of-mouth worked before social media happens, it can also happen online. Hope this helps!

 

[Alston]

You have to think like a consumer, not a sales person. Then go where they are. Craft a message that appeals to their WANTS.

If you want to win at this game your message has to be all about them, not about you. They don't care about you until you show you care about them.

Yessir.

That the ticket.

Sales. Marketing. Marriage.