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I am of the opinion after about a year and a half of this that the correct thing to do starting out is build a firm base of a commodity type insurance, like medicare supplement, health or P&C, then work the book you build for cross selling life/annuity. The commodity will pay the bills, is an easy sale, and the life/annuity business is pure profit.
Spot on!
That's why, several years ago, I decided that selling Med Supps were too easy compared to the other products I had also been selling and the renewals far exceeded everything else. Add to that there is virtually no service work associated with them and I am the "underwriter".