Why Lead Generation Has Such a Bad Reputation

[Steve Savant]

The history of lead generation has not been a good one. The adviser perception of the industry is one fraught with poor quality leads, low conversion rates and outright fraud. Special guest Tom Carolan addresses the reputation of the lead generation industry and the ideal consumer market for advisers. Tom Carolan, President/CEO of Parasol Leads, the 2014 Winner of the Best Lead Quality Award, is interviewed on Let's Get Down to Business. This week features Prospecting through Lead Generation Series.

Why lead generation has such a bad reputation - YouTube