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Great advice, even for us P&C guys.
Oh and Wino, I know you're a strong supporter of military veterans (thank you for that), but I miss the old avatar. I found it aspirational! LOL
P&C book.
I started out with an existing book of orphans to work. In my second year at John Hancock I was offered a position with three Allstate agents as their Life specialist. A year and a half in . I learned to comb their files for information before calling the clients. I knew so much about them before we got to hello. Made convention for all three.
Then I moved to a P&C agency and learned about X-Dating, and dating my Ex. While X-dating I subtly asked Life questions and x-dated their Term life. About 7 years in and didn't even know buying leads was possible.
I learned a lot about prospecting and selling Life from P&C.
I took over serving Life books from several widows. They kept the renewals, I defended the book and kept all new business.
That Avatar is a self portrait