- 4,716
I seriously doubt you are missing much. How many people do you think will really buy the first day or week? Especially if they learn they will have to pay (or at least set aside) the first months premium for coverage that won't be effective until January?
Let the tire kickers and looky-loo's waste someone else's time.
I see no reason why this will be any different from Medicare AEP. Yes, you get a flurry of activity the first few weeks but most don't do anything, especially if they are first time buyers, until the last 3 weeks of open enrollment.
So do you think they will pay the first months premium in Dec. when they are buying Christmas presents. For a 1-1 effective they have to be in by Dec 15.
We just don't know how this is going to play out.
I'm not sure how much you can compare this to medicare AEP people age 65+ know they need insurance.