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I don't see standardized plans as a bad thing. You have a Standard Auto Policy and the HO-* policies for homeowners insurance. Standardizing P&C policies didn't ruin that part of the industry.
Health insurance policies are hard for the professionals to compare. (Maybe I should speak for myself, but after almost 25 years in the business, I find them hard and/or time consuming to compare.)
It should be easier to compare health insurance policies. The core benefits should have some standardization IMnsHO.
100% agreed.
It is IMPOSSIBLE for consumers to weed through the terms , limitations and garbage of policies. They should be letter designated A to Z (or whatever) with minimum coverage levels per letter.