Rather_Be_Golfing
Expert
- 31
Anybody had experience with either? I was given 8 Advisorworld leads by one of my IMOs. Now he recommends this guy at $125 a piece.
Advisorworld Vs Scott Brooks Leads
- Thread starter Rather_Be_Golfing
- Start date
- 145
Would be much simpler than the seminar route, I think. If never tried buying leads for annuities, so very interested in this thread. I have an fmo that's selling them for $175
Just wondering if either of you has actually gone ahead and tried the Brooks leads?
- 2,045
Actually anyone can pretty much generate their own leads for that cost, that's simply not some in house interests.
I prefer more of a general lead with social security but,
a mailer that describes guaranteed income, returns and everything else can generate 0.4%,
3,000 would be approx $1,500 max,
3,000 * 0.4% would be 12 leads.
$1,500 / 12 = $125.
Sometimes better after trial and error for lead type and zips.
That makes sense, but I still think $125 is a ridiculous price if it's from direct mail. We've used this annuity mailer before and pulled an average of around 1%. On a 1000 piece drop, that's about $46 per lead.
With that said, I'd rather send this card to the exact same demographic, get a better response, and see more clients. Medicare is a much easier way in the door than the topics listed on the annuity card. But, with the annuity card, you know exactly what they were interested in when they responded. If they didn't have some questions, concerns, or some level of uncertainty, they wouldn't have sent it in.
Both ways can work, it really just depends on the agent. If an agent is lazy, and stops working a lead as soon as they get the least bit of resistance, there will never be a lead that works for them. In my mind, a lead isn't dead until the prospect is pushing daisies or tells you get lost and never contact them again.
- 2,045
Yeah I've done those in the past with the boxes, I think the exact same card, but not with Chris. I found those to be the absolute worst. I got about .8, maybe 1% too. They aren't specific enough to find a high percentage of annuity buyers and not general enough to pull 2.5-3%. I think you need one or the other, but I'm sure some people do good with those. I like the more general ones for more opportunities but of course the downside is you have to sift through a bunch of junk.
Agreed. We pulled around 1%, but the agents who worked them all decided they'd rather work the medicare lead cards. We usually pull 3-5% with those from Chris, and it's mailed to the exact same demographic, as I mentioned above. Once you're in the house for Medicare, you should be able to transition to talking about life insurance and annuities pretty naturally.
