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You should be able to close 1 sale per million with those. Don't pay more than pennies for those leads.
Aged Life Insurance Leads (StellarProspects)
- Thread starter helgaemines
- Start date
You should be able to close 1 sale per million with those. Don't pay more than pennies for those leads.
I've closed 2 out of about 100. I used them largely for P&C as some offer homeowners with X dates... throw them into the CRM and nurture the hell out of them. Rates go up on their policy, they become more willing to talk.
Aged leads for life are a little different. By day 7, these people either have already got a policy started or are so tired of being beaten to death by phone calls they have no interest to talk. 50/50 shot.
Aged leads for life are a little different. By day 7, these people either have already got a policy started or are so tired of being beaten to death by phone calls they have no interest to talk. 50/50 shot.
- Thread starter
- #23
helgaemines
Super Genius
- 209
Please clarify...
- Thread starter
- #24
helgaemines
Super Genius
- 209
So...No matter what... leads should be nurtured?
- Thread starter
- #26
helgaemines
Super Genius
- 209
Understand...
- 30,588
I don't understand.
- 17,073
Online leads for term life insurance are very weak leads when they are brand new. And they're sold to about 10 agents within the first three days that they are created. Buying them as age leads are going to be even worse. It doesn't mean that you'll never find a sale out of them but it's just a whole lot of work to find a legitimate person looking for insurance out of those.
In most cases, people need to be wooed. Most of the leads that come in via the internet (especially for term) are people window shopping and not ready to pull the trigger. I notice the same with auto (which is why it will be a cold day in hell before I buy any of those again), but I'll try to keep the convo to the scope of life insurance.
This is largely due to quoting engines on these websites requiring people to provide contact info to see rates. Easily solved if these quote engine developers made it easy for anyone to see rates without contact info being provided. Then, if they are interested, a request for contact is submitted. This way agents don't waste time and money on bunk leads and only talk to people who are further down the buyer journey. Inbound marketing is 100% more effective than this hybrid theory currently in play.
But where is the money in that?
Even then, some people still need handholding and rapport to commit.
This is largely due to quoting engines on these websites requiring people to provide contact info to see rates. Easily solved if these quote engine developers made it easy for anyone to see rates without contact info being provided. Then, if they are interested, a request for contact is submitted. This way agents don't waste time and money on bunk leads and only talk to people who are further down the buyer journey. Inbound marketing is 100% more effective than this hybrid theory currently in play.
But where is the money in that?
Even then, some people still need handholding and rapport to commit.
- Thread starter
- #30
helgaemines
Super Genius
- 209
I understood that buying aged leads would be a better idea than buying lived transfer leads.
Buying lived transfer leads the prospect is still thinking about investing vs an aged lead that the prospect has already had a reasonable time to make the decision.
I have read that the aged leads are -approximately- 100/1 vs lived transfer which would be 10/1. But buying an aged lead can cost you $2 per lead vs lived transfer leads that can cost you $10 per lead.
So, I understand buying lived transfer leads is bad decision and buying aged leads is worse decision.
Please, what can I do?
