Aged Life Insurance Leads (StellarProspects)

[helgaemines]

In most cases, people need to be wooed. Most of the leads that come in via the internet (especially for term) are people window shopping and not ready to pull the trigger. I notice the same with auto (which is why it will be a cold day in hell before I buy any of those again), but I'll try to keep the convo to the scope of life insurance.

This is largely due to quoting engines on these websites requiring people to provide contact info to see rates. Easily solved if these quote engine developers made it easy for anyone to see rates without contact info being provided. Then, if they are interested, a request for contact is submitted. This way agents don't waste time and money on bunk leads and only talk to people who are further down the buyer journey. Inbound marketing is 100% more effective than this hybrid theory currently in play.

But where is the money in that?

Even then, some people still need handholding and rapport to commit.

That's what I've thought... People ask for information without any commitment; just to know how much term life insurance would cost m according to specifications provided (age, gender, smoker).

Last night I was thinking about everything you have written to me and I think a better idea would be "inbound marketing" to create my leads.

But then it would take me longer to create a hot lead.

Otherwise, if I bought "aged leads"; I would treat these as "cold leads" and send them emails and newsletters – this in order to nurture them.

What do you think?

 

[lukifer]

But then it would take me longer to create a hot lead.

Otherwise, if I bought "aged leads"; I would treat these as "cold leads" and send them emails and newsletters – this in order to nurture them.

What do you think?

The biggest issue here is the industry is in a transition. You have old school agents who still champion cold calling... some champion buying leads... and some who advocate for more inbound methods. Each person you talk to has their own spin.

Aged leads are cold leads, but the data they give you opens a world of possibilities for communication. Social media advertising, email, print mail, etc... the key is being creative. Age, address, DOB, email, phone number.... a marketer's dream. Very few other industries have access to this type of data for targeted marketing.

I would refrain from email blasting newsletters as this could lead to your domain being blacklisted and dumping all your emails into spam folders across email servers. Sending a simple introduction email is one thing, adding them to a sequence of emails is another.

Regardless, insurance is still largely a relationship game, even if that relationship is a small one. Trying to find a "hot lead" doesn't pay out nearly as well as a nurtured lead does. You can spend time and money trying to buy "hot leads", or spend the same time and money nursing a pipeline. Aged leads can get you a jump start on the latter because you know they were once interested... and their needs may still be there or may change down the line.

 

[helgaemines]

The biggest issue here is the industry is in a transition. You have old school agents who still champion cold calling... some champion buying leads... and some who advocate for more inbound methods. Each person you talk to has their own spin.

Aged leads are cold leads, but the data they give you opens a world of possibilities for communication. Social media advertising, email, print mail, etc... the key is being creative. Age, address, DOB, email, phone number.... a marketer's dream. Very few other industries have access to this type of data for targeted marketing.

I would refrain from email blasting newsletters as this could lead to your domain being blacklisted and dumping all your emails into spam folders across email servers. Sending a simple introduction email is one thing, adding them to a sequence of emails is another.

Regardless, insurance is still largely a relationship game, even if that relationship is a small one. Trying to find a "hot lead" doesn't pay out nearly as well as a nurtured lead does. You can spend time and money trying to buy "hot leads", or spend the same time and money nursing a pipeline. Aged leads can get you a jump start on the latter because you know they were once interested... and their needs may still be there or may change down the line.

Woo! It is true…

The description you provide me is like the one for "opt-in" leads. They have all the description you have mentioned; they fill out a form to consent to receive information and then I would have to nurture the leads.

I could send an introductory email and then continue sending emails regarding my services (probably 12 emails every 5 days).

Regarding the newsletters… I have a bulk email system; so, I don't use my own email account.

It is like you have said; the data they give you opens a world of possibilities for communication (Age, address, DOB, email and phone number).

Thank you!

 

[lukifer]

I could send an introductory email and then continue sending emails regarding my services (probably 12 emails every 5 days).

Regarding the newsletters… I have a bulk email system; so, I don't use my own email account.

Even if you use ActiveCampaign or Mailchimp, they require an email address and physical address per their spam policies. If you don't want your email address and the domain in the email address to be blacklisted by other email servers, approach with caution and ensure the content doesn't make the person reading it to want to hit the spam button.

I think SendGrid has a way to prevent blacklisting but I only used them once and am fuzzy on the details on how they work it.

 

[helgaemines]

Even if you use ActiveCampaign or Mailchimp, they require an email address and physical address per their spam policies. If you don't want your email address and the domain in the email address to be blacklisted by other email servers, approach with caution and ensure the content doesn't make the person reading it to want to hit the spam button.

I think SendGrid has a way to prevent blacklisting but I only used them once and am fuzzy on the details on how they work it.

Understand... Thank you!