Purchased 100 aged leads. About 15% turning 65, rest older. Leads are less than 60 days old. All internet generated with good info (name, DOB, ht, wt, tob use, address & email).
I assume these leads have been oversold and over-marketed, especially T65.
Looking for suggestions on a "soft" approach to gauge interest.
Thinking of an email with a grabber subject line, a post card with info . . . both of which would quote a rate based on data submitted.
And of course there is cold calling. Least expensive but my guess is not very productive but what do I know?
Never worked Medigap leads before, only IFP under 65 and I do know how to work that market.
My goal is to write 10 off every 100 which would generate a good ROI. I have already calculated lowest rates for F for each of the leads and might as well lead with my best shot (which I do any way).
Feedback?
I assume these leads have been oversold and over-marketed, especially T65.
Looking for suggestions on a "soft" approach to gauge interest.
Thinking of an email with a grabber subject line, a post card with info . . . both of which would quote a rate based on data submitted.
And of course there is cold calling. Least expensive but my guess is not very productive but what do I know?
Never worked Medigap leads before, only IFP under 65 and I do know how to work that market.
My goal is to write 10 off every 100 which would generate a good ROI. I have already calculated lowest rates for F for each of the leads and might as well lead with my best shot (which I do any way).
Feedback?