Agency Owners Input, Regarding Agency Names

[iiinycboi]

Pretty much directed to agency owners, but all comments/opinions welcomed.

Does the agency name matter?

I've noticed everyone uses ABC Insurance Agency. Are there anyone else using a different name for their Agency? Is it a must to end in Insurance Agency to let everyone know you do insurance?

 

[STIBROKER]

I've noticed everyone uses ABC Insurance

because back in the day of the yellow pages that was the best way to get yourself listed at the top..........

 

[iiinycboi]

Does it matter as much today with all the internet searches and ways to find insurance?

 

[djs]

State rules apply here.

In CA, you can't end your business name with 'insurance'. So, I can't be DJS Insurance, I have to be either DJS Insurance Services or DJS Insurance Agency, take your pick (others work, but these are the common ones.

If I want to be 'Bay Area Insurance Services', then I have to file a fictitious business name, clear it through the DOI, a lot of extra work and expense. Okay, not overwhelming, but it doesn't seem to gain me much.

Dan

 

[Guest]

To add to what Dan posted, in CA (and I assume some other states) even if you use your initials you have to file a DBA:

J.A. Jones Insurance Services.

 

[iiinycboi]

Has anyone considered not using the word insurance in their business name?

 

[GreenSky]

Has anyone considered not using the word insurance in their business name?

You want to use the words "field underwriter" instead?

Are you ashamed that you sell insurance?

Rick

 

[iiinycboi]

No I am not ashamed of selling insurance, but I have a different business name because I had a different business plan, but i am focusing on insurance now and seeing if i should change my business name.

 

[Bertolinoins]

Usually they include insurance but I have seen some that just use Financial Services as insurance is only a part of what they do.

 

[iiinycboi]

yes for my case we do real estate services as well but we currently split the corporation into two corporation per our cpa's instruction so my agency is fully insurance now and my partner will be running the real estate side, so i was wondering if i should keep XXX consulting or make it XXX insurance agency and XXX realty corp