- 10,830
Here's what you've left out of the equation...
The vast majority of my clients are small business owners that have neither the time nor inclination to do the research necessary to assure this - they are extremely busy running their business!
They are used to working with advisors that they trust. When I contact them to make a suggestion/recommendation, almost universally they say, "if you think it's in my best interest, go ahead."
This kind of trust is only built over time.
I'm not sure that the carriers can "develop marketing techniques" that match it.
I agree.
I concede that it would be possible to eliminate the agent for individual sales (although it would negatively impact the client), but it would be impossible to do so for group sales.
Some type of agent interaction will always be necessary for group sales.
The real question is will employers decide to actually keep group coverage... lol