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During the game, Allstate ran a promotional video wherein the company's president and CEO Tom Wilson used the New Orleans massacre as an opportunity to lecture Americans — including those who just lost loved ones as the result of an imported ideology — about "divisiveness." The video, which was swiftly met with widespread contempt and ridicule, prompted some critics to take a closer look at the kind of corporate culture that would have informed the decision to make such a statement at such a time.
"Welcome to the Allstate Sugar Bowl. Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and the families," said Wilson. "We also need to be stronger together by overcoming an addiction to divisiveness and negativity."
Wilson invited football fans to help his company "amplify the positive, increase trust, and accept people's imperfections and differences. Together, we win."
The College Football Playoff quarterfinal at the Sugar Bowl was originally scheduled to take place in New Orleans on New Year's Day; however, the city was rocked in the early hours by an apparent Islamic terrorist attack.
Now-deceased terror suspect, Shamsud-Din Jabbar, allegedly drove a rented truck through a crowd of people on Bourbon Street, claiming the lives of at least 15 victims. Police were ultimately able to neutralize the driver, who was reportedly found with a "remote detonator" for explosives discovered in the French Quarter.
The Sugar Bowl was finally held on Thursday and attended by roughly 57,000 defiant football fans. While the day's big winners were the American spirit, which jihadists have repeatedly proven unable to dampen, and the Notre Dame Fighting Irish, who crushed the Georgia Bulldogs with the help of a 98-yard kick return, the big loser appears to have been the game's title sponsor, Allstate.
During the game, Allstate ran a promotional video wherein the company's president and CEO Tom Wilson used the New Orleans massacre as an opportunity to lecture Americans — including those who just lost loved ones as the result of an imported ideology — about "divisiveness." The video, which was swiftly met with widespread contempt and ridicule, prompted some critics to take a closer look at the kind of corporate culture that would have informed the decision to make such a statement at such a time.
"Welcome to the Allstate Sugar Bowl. Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and the families," said Wilson. "We also need to be stronger together by overcoming an addiction to divisiveness and negativity."
Wilson invited football fans to help his company "amplify the positive, increase trust, and accept people's imperfections and differences. Together, we win."
'To normal people this sounds like Allstate giving cover to an ISIS terrorist.'
The company notes on its website that DEI "is a core value at Allstate."
Wilson is a signatory of the CEO Action for Diversity and Inclusion pledge — the aim of which is to "rally the business community to advance diversity & inclusion within the workplace by working collectively across organizations and sectors." Extra to maximizing "diversity," Wilson and other signatories pledged to "address honestly and head-on the concerns and needs of our diverse employees and increase equity for all, including Blacks, Latinos, Asians, Native Americans, LGBTQ, disabled, veterans and women."
In its 2023 annual report, Allstate boasted about employing fewer white men on its management team, stating, "Inclusive Diversity and Equity is core to success and while more progress is needed, Allstate continues to lead. In the U.S., 56% of the management team and 48% of the company's officers identify as female or BIPOC, both of which increased from the prior year."
[EXTERNAL LINK] - Allstate's wokeness under fire after CEO uses New Orleans massacre to lecture Americans about 'divisiveness' | Blaze Media
"Welcome to the Allstate Sugar Bowl. Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and the families," said Wilson. "We also need to be stronger together by overcoming an addiction to divisiveness and negativity."
Wilson invited football fans to help his company "amplify the positive, increase trust, and accept people's imperfections and differences. Together, we win."
Allstate's woke policies apparently cultivated a corporate mindset where this seemed like a good idea.
The College Football Playoff quarterfinal at the Sugar Bowl was originally scheduled to take place in New Orleans on New Year's Day; however, the city was rocked in the early hours by an apparent Islamic terrorist attack.
Now-deceased terror suspect, Shamsud-Din Jabbar, allegedly drove a rented truck through a crowd of people on Bourbon Street, claiming the lives of at least 15 victims. Police were ultimately able to neutralize the driver, who was reportedly found with a "remote detonator" for explosives discovered in the French Quarter.
The Sugar Bowl was finally held on Thursday and attended by roughly 57,000 defiant football fans. While the day's big winners were the American spirit, which jihadists have repeatedly proven unable to dampen, and the Notre Dame Fighting Irish, who crushed the Georgia Bulldogs with the help of a 98-yard kick return, the big loser appears to have been the game's title sponsor, Allstate.
During the game, Allstate ran a promotional video wherein the company's president and CEO Tom Wilson used the New Orleans massacre as an opportunity to lecture Americans — including those who just lost loved ones as the result of an imported ideology — about "divisiveness." The video, which was swiftly met with widespread contempt and ridicule, prompted some critics to take a closer look at the kind of corporate culture that would have informed the decision to make such a statement at such a time.
"Welcome to the Allstate Sugar Bowl. Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and the families," said Wilson. "We also need to be stronger together by overcoming an addiction to divisiveness and negativity."
Wilson invited football fans to help his company "amplify the positive, increase trust, and accept people's imperfections and differences. Together, we win."
'To normal people this sounds like Allstate giving cover to an ISIS terrorist.'
The company notes on its website that DEI "is a core value at Allstate."
Wilson is a signatory of the CEO Action for Diversity and Inclusion pledge — the aim of which is to "rally the business community to advance diversity & inclusion within the workplace by working collectively across organizations and sectors." Extra to maximizing "diversity," Wilson and other signatories pledged to "address honestly and head-on the concerns and needs of our diverse employees and increase equity for all, including Blacks, Latinos, Asians, Native Americans, LGBTQ, disabled, veterans and women."
In its 2023 annual report, Allstate boasted about employing fewer white men on its management team, stating, "Inclusive Diversity and Equity is core to success and while more progress is needed, Allstate continues to lead. In the U.S., 56% of the management team and 48% of the company's officers identify as female or BIPOC, both of which increased from the prior year."
[EXTERNAL LINK] - Allstate's wokeness under fire after CEO uses New Orleans massacre to lecture Americans about 'divisiveness' | Blaze Media
