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Labman, Im thinking its AIG youre repping ... ???
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I've made the same mistake of naming a particular product or carrier early in the game. In one case, I found out later that the prospect just went to their agent and told them what they wanted based on what I told them. I did the research and work, the other agent got the commission with about 2 minutes of time. Lesson learned.
I would be frank to the question "what carrier?" Assuming you know something about the business the prospect is running you could say something like:
"Mr. prospect, in your business would you discuss details about (insert whatever is appropriate to the business) before you had some commitment? All I am asking is to sit down for 10 minutes and show you what we have to offer. I am confident you will be pleased with what I can show you."
Anyway, something along those lines.
PS: the prospect who is not willing to do something reasonable like this was never going to be a sale anyway.