I am having flash backs to the 80's as I had a one year retail stint selling mattress in my younger days with two different "firms". The ad would hit Wednesday's and Saturday's and I would always ask if " Are you looking for a firm mattress with a soft feel or a soft mattress that feels firm?" Either way I was leading them to the "Heritage" life time warranty model.
Maybe the survey needs to be an ad because bait is bait.
Maybe the survey needs to be an ad because bait is bait.