- 4,707
As most of you remember, earlier this year in Calif., Anthem tried to impose a premium increase 3.01.10. The average was +25% to a max of 39%.
This was right when healthcare reform was on the one yard line and Obama was looking for a TD! Once the news of this "up to 39%" increase hit the media, Obama now had the momentum to score his touchdown.
Under pressure, Anthem rescinded the 3.01.10 premium increase.
Anthem retrenched, and has now refiled for 9.01.10. The average this time is 13.7% to a max of 15.3%.
Given the economy, even this increase will still be a tough sell to my clients.
This was right when healthcare reform was on the one yard line and Obama was looking for a TD! Once the news of this "up to 39%" increase hit the media, Obama now had the momentum to score his touchdown.
Under pressure, Anthem rescinded the 3.01.10 premium increase.
Anthem retrenched, and has now refiled for 9.01.10. The average this time is 13.7% to a max of 15.3%.
Given the economy, even this increase will still be a tough sell to my clients.