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Mass Mutual is competitive in New York. Competitive everywhere.
See attached. Genworth still inexpensive though.
60 year old married couple: $200.00 day, 5 year benefit periods, 3% compound inflation, 90 day waiting period, best available health.
Genworth $3913
MedAmerica $5353
Mass Mutual $5838
Mutual of Omaha $6065
NY Life $6347
John Hancock $6942 (CPI, not 3%)
Northwestern $9290 (6 years each)
I would say they are very competitive based on those numbers. Genworth is just dirt cheap compared to all others. It would take a little over 40% increase to catch up with Mass.
What is Genworth's rate increase history like in NY?