I'm older than dirt, and I'll tell you some of the things that turn me off: I hat the term 'senior citizen.' ' senior is o.k., 'folks of retirement age', not bad, I use 'people between the age of 55 & 80.' Also, don't talk down to me. Just because I've been around a lot longer than you have, don't talk down to me. I'm not an imbecile. I may be stupid, but I was just as stupid when I was younger, it's nothing new for me. I usually tell my clients t stop me if I'm not making myself clear. "You know folks, I talk about this everyday, and I sometimes forget that the people I talk with are not familiar with some of the terms I use. So if I forget myself, please don't hesitate to stop me."
Unfortunately, most advise written about selling to 'seniors' are written by 'juniors who think that we're all cognitively impaired, hearing impaired, or both,
Unfortunately, most advise written about selling to 'seniors' are written by 'juniors who think that we're all cognitively impaired, hearing impaired, or both,