Anyone Willing to Share Their Bounce Rates?

[jeremyeast]

I will go first and share my bounce rate (it strikes me that it is awful) as I have no idea what everyone else gets with theirs. Please save your mockery and hateful comments should it be a high bounce rate, but on the other hand reach for the microphone and clearly tell me how great I am and how nice I look in a bow tie if it is slightly respectable.

Bounce Rate: 63%
Visits: 3,557
Average Time: 2:39

These numbers are for the last 30 days and I took down my German bratwurst survey as most people found it boring.

Florida Health Insurance | Miami Health Insurance

 

[SecureHealth1]

How many of those visitors turned into leads?
I average about 40% to 50% bounce rate.

 

[CHUMPS FROM OXFORD]

I don't know. Time to check Google Analytics. I don't think the average person stays very long.

 

[Pangaea]

I will go first and share my bounce rate (it strikes me that it is awful) as I have no idea what everyone else gets with theirs. Please save your mockery and hateful comments should it be a high bounce rate, but on the other hand reach for the microphone and clearly tell me how great I am and how nice I look in a bow tie if it is slightly respectable.

Bounce Rate: 63%
Visits: 3,557
Average Time: 2:39

These numbers are for the last 30 days and I took down my German bratwurst survey as most people found it boring.

Florida Health Insurance | Miami Health Insurance

What is your primary referral source? Also, do you have a heat map overlay of your site to see what's most popular?

 

[jeremyeast]

I get about 15 leads a day sometimes more if I jack up the PPC. Of course most of these are other insurance agents goofing around. Pranksters! The rest are family members who love me.
Pangaea (great question) I am in the middle of reading a google analytics book right now (its worse than being waterboarded, and slower then my page load times) so I have not ventured into the higher functions of the analytics as yet. I do know that everyone is from Florida and a small city in Honduras as I am trying to incite a farming revolution.


Health Insurance Quotes | Florida Individual Health Insurance Quotes

 

[Pangaea]

I get about 15 leads a day sometimes more if I jack up the PPC. Of course most of these are other insurance agents goofing around. Pranksters! The rest are family members who love me.
Pangaea (great question) I am in the middle of reading a google analytics book right now (its worse than being waterboarded, and slower then my page load times) so I have not ventured into the higher functions of the analytics as yet. I do know that everyone is from Florida and a small city in Honduras as I am trying to incite a farming revolution.


Health Insurance Quotes | Florida Individual Health Insurance Quotes

Good stuff, when you compile some data I'll gladly go over it with you for a few minutes to help you interpret what you're reading...

Those analytics courses have to come in handy sometime right?

 

[jeremyeast]

I figured my bounce rate was a little high though which I believe might be hurting me with SEO. I am not certain about many SEO ideas however I do believe that Google will let you dominate for a search term if you are able to satisfy the searchers request. I would guess that a function of this, is by definition a low bounce rate, more then one page view, and a good time spent on the site. I could be wrong about this entirely though, as it seems some sites in our business get a high ranking and essentially are just quote engines. Perhaps this might be a factor of the site age and trust factor.
This however is a hefty question and I would love to hear from the Insurance Forums Seo panel their thoughts on this, as this is the reason (besides knowing if I had a high bounce rate) was the reason I started this thread. Thanks so much for analytics offer and I will certainly take you up on that when time allows!

 

[jeremyeast]

Found an interesting answer to this bounce rate question I posed if anyone is paying attention. Answer was found on Warrior Forum an SEO site.

"For an information resource like the one described above, assume the visitor searches for "term x" and lands on your page "term x information". If you're doing a good job providing a useful site with great usability, they wont' need to browse around the site and view tons of pages before satisfying their needs... meaning: the more effective and knowledgeable your articles, the higher the bounce rate."

My bounce rate personally has gotten higher of late which made this answer even more compelling.


Medical Insurance

 

[dmiller90]

Found an interesting answer to this bounce rate question I posed if anyone is paying attention. Answer was found on Warrior Forum an SEO site.

"For an information resource like the one described above, assume the visitor searches for "term x" and lands on your page "term x information". If you're doing a good job providing a useful site with great usability, they wont' need to browse around the site and view tons of pages before satisfying their needs... meaning: the more effective and knowledgeable your articles, the higher the bounce rate."

My bounce rate personally has gotten higher of late which made this answer even more compelling.


Medical Insurance

Your kidding right?


Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.

Meaning: Prospect does a search for lets say, Affordable Florida Health Insurance, and they land on your indexed page for that term. Then they leave because the page did not provide what they were exactly looking for based on your indexed page, or the information was just a bunch of useless content placed on a page. (NOT GOOD)

A high bounce rate indicates that site entrance pages (landing page) aren't relevant or interesting to your visitors Searched Term.

Bottom line, a High Bounce Rate, which is measured on each individual keyword is far from being GOOD!!!

Just because a site is in the Search Engines and ranked well for several terms, does not mean the site converts, or provides good useful informaton for the searcher, which is the name of the game.

With Googles new system, Caffeine, one of the main factors for a sites ranking and relevancy to a specific keyword searched term is the sites "Bounce Rate" for that term, the higher the bounce rate, tells Google this site is not providing the best result for the exact searched term, What happens next? You move to the Cheap Seats!!!! I dont care if you have 4000 links

This is pretty obvious, if you look at Google Adwords Quality Score System and understand why your Lead Vendors are suffering, and that game is coming to a quick end! Its not about who can bid the Most anymore, ITs all about Quality Score

Part of a Websites Quality Score for placement and bidding cost, is the Bounce rate for that specific Keyword Term.

Meaning if your bidding on a term, let say Utah Health Insurance and your landing page for that searched term has a HIGH BOUNCE RATE, you will have a Low Quality Score, meaning lower placement of your ad and higher cost than the individual Ad ahead of you. Same system in Organic Search.

Its all about the Customer, Provide good unique interesting pages and a "Sticky Site" and Google will reward you, if not your Bounce Rate will keep climbing higher, but in Googles World, the Higher number is the LOSER!!!

And Googles Exact Answer:

What does Bounce Rate mean?

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.

Use this metric to measure visit quality - a high bounce rate indicates that site entrance pages aren't relevant to your visitors.

The better your landing pages, the more visitors will stay on your site and convert.

 

[Clint]

You can also look at competitors bounce rates and avg page views by going to alexa.com....