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I will give Mike credit; even 21 minutes is a boat load of time; I don't know Mike at all, so this should not be considered an endorsement. I do own a #1 site on google and all other major search engines for government contractor jobs. So truly niche wording and niche business can definitely drive you to the top. Getting people to stay on your site is key, or leading them to find you is key too. However all the dwell time in the world doesn't necessarily sell anything. A wet or digital signature does. If you can integrate information/quote/bind/deliver....well therein, lies the rub!