They sell cash value life. It is just in the form of mlm fees & overpriced term insurance. The cash value part is held by the company as profit unlike building value for the client
They don't sell cash value because they get trained in believing that cash value policies are bad. All they do is "buy term and invest the difference", but there aren't too many agents who have their 6 and 63, so all they do is give people an expensive term policy and invest nothing, unless they have that client meet with an agent to give the client a mutual fund.