Auto Insurance Leads - Quantity Over Quality?

[Tampa Bay Rep]

I've spoken to agents who buy auto insurance leads that aren't exclusive (aren't most of them shared anyway?), and spend a lot of money per month buying those leads, but they work them longer than the average agent so their lead to customer conversion rate is higher.

Most agents who buy real time internet insurance leads don't call on those leads the following month, so it makes for a great opportunity for those agents who are willing make the calls like the agents you mentioned who are working them longer and getting a greater conversion rate.

Since they are getting a greater conversion by working the leads as an aged insurance lead when the calls from other agents have dropped off considerably, an agent can maximize their ROI by buying aged leads and picking up that business that the other agents missed out on without having to pay the higher price of real time leads to get the client.