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Hmmmm.... This is very interesting. If I understand Allen from Chicago correctly, the main point is that insurers who are not interested in Exchange business (medium-sized insurers) are finding loopholes to have their products categorized as NON major medical, thereby not subject to most of PPACA's provisions.
That's where it falls apart according to what I THINK I know about PPACA. I was under the impression that any kind of fee-for-service plan would be considered major medical and therefore prohibited if it didn't meet the minimum benefits outlined in PPACA. I thought that's why limited benefit plans were running into trouble. I also thought that's why indemnity (or scheduled benefit) plans that weren't "fee-for-service" were able to continue after 1/1/2014.
Correct Ann..you're first paragraph summarizes perfectly what we were told by a carrier's marketing executive this past Friday. He said that moving a policy out of compliance with the Affordable Care Act removes it from being classified as Major Medical...which in turns frees the company from having to make this policy comply with the myriad of new mandates that kick in for all major medical plans in 2014. Reinstating a LifeTime Maximum would get the job done and be the least likely to reduce the policy's appeal. The only changes needed to the brochures would be to change any where it says "Major Medical" to "Health Insurance". Most Americans who won't be eligible for hefty subsidies would rather pay $300 a month to obtain an "old school" pre-2014 policy, instead of a +$700 per month Bronze, Silver, Gold, etc..
Ann, THANK-YOU for alerting me to the possibility that simply removing the Unlimited Lifetime benefit on these Fee-For-Service policies might not be adequate. I'll see what I can learn tomorrow. The ACA is so complicated, it's possible that the attorneys at this insurance company overlooked something. Thanks again Ann. You're a jewel!
-Allen