Abrasax
Guru
- 401
If you have a company you prefer to work with, what's the additional premium you're comfortable with charging the customer monthly before you start to worry about being replaced by one of the cheaper offerings?
Even if you build value which justifies a higher cost initially, you know Ms. Jones may not remember that when another agent is offering to save her $6 a month. At what point do you see it start to fall off?
I know remaining competitive is important, but I'm thinking about the high side of competitive. Not the price busters, because most won't qualify and sometimes it's not worth dealing with unless you have to. Basically that price point that puts you right out of reach of having to deal with TransAmerica.
Even if you build value which justifies a higher cost initially, you know Ms. Jones may not remember that when another agent is offering to save her $6 a month. At what point do you see it start to fall off?
I know remaining competitive is important, but I'm thinking about the high side of competitive. Not the price busters, because most won't qualify and sometimes it's not worth dealing with unless you have to. Basically that price point that puts you right out of reach of having to deal with TransAmerica.