The best way is not to offer an insurance product at all..... Why be like all the rest.
I made my bones selling other business products to cross sell insurance. Payroll, Credit Card Processing, Business VOIP, Time Clock Systems and yes even Supplemental Retirement Plans for Owners Only, etc etc.
These approaches opened more doors to business for me than going in with your insurance product ah blazing.
Skipper
Good one Skipper ! What product were you pitching under the title "Supplemental Retirement Plans?"
thanks man!