So what are you selling them?
With interest rates so low how can you sell any permanent product and talk about cash value?
Term or UL....I don't talk about cash value, I talk about death benefit. Cash value is meaningless if you die and the claim is paid. Too many agents focus on building cash value, which is more expensive up front and makes it more tempting for the client to borrow against the policy. Most clients don't understand the ramifications of them doing so, and most agents won't bother to explain it. They treat it like a second bank account.
Someone buying ROP term could get double the death benefit for the same price in straight term....which would your family rather have when you die, $250k, or $500k?