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There always seems to be a great deal of interest in marketing on the board, as there should be!
Without potential clients, all the product and technical knowledge in the world is virtually worthless.
I personally read 1 or 2 sales and marketing books a week. Recently, I think that Seth Godin's "Permission Marketing", and any of the Frank Rumbauskas' stuff is ESSENTIAL if you want to build a marketing plan that will be successful in this new age.
Without potential clients, all the product and technical knowledge in the world is virtually worthless.
I personally read 1 or 2 sales and marketing books a week. Recently, I think that Seth Godin's "Permission Marketing", and any of the Frank Rumbauskas' stuff is ESSENTIAL if you want to build a marketing plan that will be successful in this new age.
