Breaking into a New Market?

We have a lot of bank walk-ins, and the walk ins aren't only elderly or the financially illiterate. We have a lot of farmers that deposit grain checks in person, businesses making their weekly deposits, and workers bringing their Friday paychecks in.

We do try to work the referral's hard, but have a tough time with our LO. I've got about a month before our busy season hits, so maybe I should be spending some more time in that office.

And, it isn't something we can just "abandon". We are a bank agency, we have a bank location there, which means we have an insurance location there, but right now, it's by appointment only.
 
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