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As long as he understands when you say 'gradually', sure, that's an option and technically would be diversifying.
Did you build a practice from start via RIA route (even if including insurance?)
Thought not.
So you are able to answer your own question that you asked me?? You don't know me and you don't know what you are talking about.
I have an insurance practice already. And am in the beginning stages of building a book of AUM as an IAR. So I have been in the exact same position that the OP is in now.
If the OP goes under a BD his insurance business will be limited to approved vendors with most BDs. Many BDs will also make him run his insurance biz through his grid and take a haircut off it.
As a RIA he can keep his insurance practice separate from his securities practice. So he would have complete independence with both.
If he wants to keep his independence with his insurance business then the 65 is by far the best way to go. There are RIAs out there that he could work under who will let him start with no AUM. Or he could just start his own.