Broker versus Agent

[Bevo]

Prospects and clients (ours at least) most certainly have a distinct definition of "broker", and they use it often. They equate it to someone who represents multiple companies, the same as mortgage broker. They use it, so we use it. This angle helps with getting rapport on calls as well, if they use "medigap", call it Medigap not supplement. Small but easy tricks to stay in their world, which is all they care about anyway.

 

[David Taylor Jr]

Prospects and clients (ours at least) most certainly have a distinct definition of "broker", and they use it often. They equate it to someone who represents multiple companies, the same as mortgage broker. They use it, so we use it. This angle helps with getting rapport on calls as well, if they use "medigap", call it Medigap not supplement. Small but easy tricks to stay in their world, which is all they care about anyway.

I agree with that. But I rarely hear anyone say broker. Guess it just depends on the demographic.

 

[fun2drum]

I just looked up both "agent" and "broker" in Definition of BROKER. The way I read it, "broker" seems a more accurate term to describe what most of us do. I've always called myself an agent and nobody seems to have a problem with that.